Chanel S.A., commonly known as Chanel (), is a Parisian fashion house founded by the late couturier Coco Chanel. Specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others), the Chanel label has become one of the most recognized names in luxury and haute couture fashion industry. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early (1924) Chanel partner Pierre Wertheimer. Competitors of la Maison de Chanel include Christian Dior and the LVMH group. The company has had many high-profile celebrities as spokesmodels, including Catherine Deneuve (1970s Chanel No.5 spokesmodel), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), and most famously, Marilyn Monroe (1950s Chanel No.

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