Bill Mack, born Bill Mack Smith II in Shamrock, Texas, and known by the nickname "The Satellite Cowboy" (formerly Midnight Cowboy) is an American radio personality and country songwriter, based in Fort Worth, Texas. Mack is one of the most recognizable voices in country music radio. For many years, Mack was best known as the host of U.S. 1 Trucking Show (later Midnight Cowboy Trucking Show) the overnight country music show on WBAP, a clear channel station in Fort Worth. Mack's show catered primarily to truck drivers who traveled during the late-night hours. Because of WBAP's clear channel signal range via skywave at night, Mack's show was heard over most of the continental United States. Mack began his show in 1969. (He briefly took his show to Mexican "border blaster" station XERF, but returned to WBAP when an agreement for Mack to do his show from his Fort Worth home fell through.)