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Brands were originally developed as labels of ownership: name, term,
design, symbol. However, today it is what they do for people that matters
much more, how they reflect and engage them, how they define their
aspiration and enable them to do more. Powerful brands can drive success in
competitive and financial markets, and indeed become the organisation?s
most valuable assets.
Etymology Brand, along with many modern-language lexemes such as English
burn and brandy, German brennen, and those in many European languages based
on the root therm-, are all ultimately related to the ideas of warmth,
heat, burning, etc., and descend from an Indo-European root that has been
reconstructed as /g^wher/.
In the Old English language, the noun brond is first attested from the
epic poem Beowulf (circa 1000) meaning "destruction by fire."Oxford English
Dictionary
