General Magic was a company co-founded by Bill Atkinson, Andy Hertzfeld and
Marc Porat that developed a new kind of handheld communications device they
called a "personal intelligent communicator", which was a PDA precursor
that stressed communications.
The original project started in 1990 within Apple Computer, when Porat
convinced Apple's CEO John Sculley that the next generation of computing
would require a partnership of computer, communications and consumer
electronics companies to cooperate. Known as the Paradigm project, the
project ran for some time within Apple, but management remained generally
uninterested and the team struggled for resources. Eventually they
approached Sculley with the idea of spinning off the group as a separate
company, which occurred in May 1990.
The company started to generate some buzz during that year, and by 1992
some of the world's largest electronics corporations, including Sony,
Motorola, M
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General Magic,