, first generation]], Horch 830 BL 1938]] Horch was the popular name for high-performance luxury motor cars manufactured in Germany by the company, August Horch & Cie, at the beginning of the 20th century. Founder The company was established by August Horch, a former production manager for Karl Benz, and a partner on November 14, 1899 with a capital of 30,000 Goldmark at Ehrenfeld, near Cologne. Horch was also later the founder of the German automaker, Audi, which is named after the Latin translation of his surname (Latin word for the regional Saxon expression, horch, which is the imperative form of ?hark? - "listen" in German). Initial cars The company initially began producing 5 and 10 hp twin-cylinder engine automobiles near Cologne in 1901. The first Horch had a 4.5 hp engine, with an alloy crankcase, a unique achievement in those days. It had an open-body design, with lighting provided

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