Kas is the brand name of soft drink produced by PepsiCo. It comes in grapefruit, orange (yellow), lemon (greenish-yellow), bitter (tonic/orange mix), and apple flavors. Kasfruit juices are also offered in multiple flavors. Kas is available in Spain, Mexico and France It is part of a beverage area often referred to as the flavor segment, which is comprised of carbonated or non-carbonated fruit-flavored beverages. Kas originated in Spain in the city of Vitoria-Gasteiz (capital of the Basque Country, Spain) as a local brand used primarily as a mixing drink with alcohol. The brand grew, was acquired by Pepsi-Cola de España and was extended into diet soft drinks and juices. Kas promotion has included a landmark 24 Horas Kas campaign in the mid-1990s that included a catchy jingle based on the song "Dame Mas" by Alex de la Nuez. The campaign featured the Chica Kas, an attractive woman wearing a broad-brimmed hat and slinky dress, in situation

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