Roberto Flores Gomez (born September 1975), better known as Lil Rob, is a Mexican American (Chicano) record producer & rap artist from San Diego, California, United States. He was born and raised in the La Colonia area of Eden Gardens, a Hispanic neighborhood near Solana Beach. Lil Rob debuted as an artist in 1992, selling as many as 90,000 units for each independent CD he recorded.[LINK: http://www.latinrapper.com/featurednews40.html] Lil Rob second interview with LatinRapper.com, August 7, 2005 The number Twelve Eighteen, which is tattooed on Lil Rob's arms, represent the numeric value of the letters L and R, respectively, which are Lil Rob's initials. The number was used by Lil Rob during his days as a graffiti tagger. In 1994 at the age of 18, Lil Rob's chin was shattered when he was shot in the jaw. Over time Lil Rob renounced his gang af