A maven (also mavin or mayvin) is a trusted expert in a particular field, who seeks to pass knowledge on to others. History The word comes from the Yiddish meyvn and Hebrew mevin (?????), with the same meaning, which in turn derives from the Hebrew binah, meaning understanding. It was first recorded in English around 1952, and popularized in the 1960s by a series of commercials for Vita Herring created by Martin Solow, featuring "The Beloved Herring Maven." The ?Beloved Herring Maven? ran in radio ads from 1964-1968, and was then brought back in 1983 with Allan Swift, the original voice of the Maven.[LINK: http://query.nytimes.com/gst/fullpage.html?res=9E06E3D61038F935A25756C0A965948260] "Beloved Herring Maven is Returning to Solow" Many sites credit Vita with popularizing the word Maven. An example of print advertisement including the

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