No Logo: Taking Aim at the Brand Bullies is a book by Canadian journalist Naomi Klein. First published by Knopf Canada in January 2000, shortly after the WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the anti-globalization movement and an international bestseller. Focus The book focuses on branding, and often makes connections with the anti-globalization movement. Throughout the four par