The Society for Educational Reform (S.E.R.) is a think tank and political pressure group, which is dedicated to reforming the educational system of the U.K.. It was co-founded in 2006 by Theodore Howard and Matthew Coulson. It primarily promotes a modernist educational system, in which it proposes that students are given greater freedom and responsibilities. S.E.R. has been criticized by many Politicians for failing to gain any support in parliament (a fact mainly attributed to the think tank's extreme modernism). In fact the conservative M.P. Robert Key was criticized in 2007 by S.E.R. for refusing to return letters sent by S.E.R., which asked for his support for a proposed shortening of the school week. Advocacy groups