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" type)]]The smiley, smiley face, or happy face, is a stylized
representation of a smiling human face, commonly represented as a yellow
button with two dots representing eyes and a half circle representing the
mouth. ?Smiley? is also sometimes used as a generic term for any emoticon.
Origin David Stern of David Stern Inc., a Seattle-based advertising
agency also claimed to have invented the smiley. Stern reportedly developed
his version in 1967 as part of an ad campaign for Washington Mutual, but
says he did not think to trademark it.Hunt, Judi. (November 15 1988).
Seattle Post-Intelligencer. Article entitled "Ad Man Sad-Faced Over Misuse
of Symbol".
Popularization The graphic was popularized in the early 1970s by a pair
of brothers, Murray and Bernard Spain, who seized upon it in a campaign to
sell novelty items. The two produced buttons
Smiley Burnett is Frog Millhouse
New Night
Collectors Edition
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